Summer 2020
ROLE
Creative Direction
Motion Graphics
Video Edit
AGENCY
Ogilvy UK
CLIENT
Dove
In partnership with Ogilvy UK, we embarked on producing a captivating 20-second broadcast commercial for Dove's Summer Revived Gradual Self-Tan Body Mousse. Recognizing the UK's limited sunshine, especially amidst the COVID-19 lockdowns that made sunbathing almost impossible in the summer of 2020, our concept aimed to capture the humorous, often eccentric lengths UK residents went to for a tan. This commercial not only highlighted these quirky endeavors for sun-kissed skin but also introduced Dove's product as a smart, hassle-free alternative, celebrating a new, effortless way to achieve that desired summer glow.