Mark of a Classic
Role
Senior Art Director
Motion Graphics
Video Edit
Agency
KISSD LA
Client
Adidas
Every scuff tells a tale, and every mark bears witness to a journey. Our film, part of the "Home of Classics" campaign for Adidas Originals, delves into the story of a tricker honing her skills. This production stood out for its use of experimental and innovative camera perspectives, including the use of cutting-edge "probe” lens. This allowed us to capture hyperrealistic close-ups of the Adidas sneakers, bringing the viewer intimately close to the action.
The film's visual narrative unfolds through the lens of a parkour athlete's sneakers, using clever VFX in post-production. We traced the journey of her training session through the scrapes and scratches accumulating on her shoes, offering a unique storytelling perspective. This approach not only highlighted the durability and style of Adidas Originals but also celebrated the art of tricking and the dedication it demands.
